Chief Marketing Officer
About James Cook University
As Australia's only university established to focus on the issues of Northern Australia and the Tropics worldwide, James Cook University (JCU) is dedicated to helping the world's tropical regions to prosper.
James Cook University (JCU) creates a brighter future for life in the Tropics and beyond, through education and research that makes a difference locally, and globally. Renown for its excellence in teaching and learning, the University has over 20,000 students and 4,000 staff across campuses in Townsville, Cairns, Singapore and Brisbane, with additional study centres in Mackay, Mount Isa and Thursday Island. JCU proudly boasts strong rankings in graduate job outcomes, ranked first in Australia for full time employment (QILT Graduate Outcomes Survey 2019-21) and first in Queensland (Good Universities Guide 2023).
At JCU, we firmly believe that people are our most valuable asset, so we work to grow and diversify the skills, knowledge and capability of all our staff. We live by our values and deliver against our Strategic Intent in an environment that values respect, excellence and delivering a sustainable future for the people of the Tropics.
JCU is strongly committed to equity and diversity in the workplace and aspires to continue developing a workforce that reflects the diversity, capacities and capabilities of people from the regions in which it operates. It is committed to developing future leaders, building upon the wealth of wisdom and experience embodies by its current academic leaders and identifying and nurturing those who will take JCU into the future.
JCU Organisational Structure - James Cook University
For further information about JCU, please visit https://www.jcu.edu.au/
JCU acknowledges Australian Aboriginal people and Torres Strait Islander people as the first inhabitants of the nation and acknowledge the Traditional Owners of the lands where its staff and students live, learn and work. JCU is pledged to achieving genuine and sustainable reconciliation between the Aboriginal and Torres Strait Islander peoples and the wider community.
Strategic direction and intent
James Cook University has many different strategies, plans, statements and reports that capture the University’s strategic direction across its core activities.
An international university as reflected in its people, places, and research, its aims to support the people and societies, natural world, built environment, and health systems that the populations of the Tropics depend on, creating a brighter future for life in the Tropics worldwide through graduates and discoveries that make a difference.
The University’s teaching and research focuses on four key themes:
- Tropical ecosystems and environment
- Industries and economies in the Tropics
- People and societies in the Tropics
- Tropical health, medicine and biosecurity
The Tropics is a vast geographic area that Aristotle called the Torrid Zone, JCU’s three tropical campuses are complemented and extended by regional and remote study centres and research stations. Students are at the heart of the University and are inspired them to make a difference in their fields of endeavour and in their communities by:
- Delivering high quality teaching and learning programs in a research-rich environment; and
- Fostering their professional expertise and intellectual curiosity.
JCU’s communities are diverse, featuring distributed populations requiring innovative and sustainable solutions. Its world-class research generates new knowledge and understanding to meet the challenges facing the peoples of the tropics.
For further information, please download the Statement of Strategic Intent and visit the University’s website to view documents including the University Plan, Academic Plan, International Engagement Strategy, Innovation Strategy and statements of Reconciliation, Sustainability, Diversity and Inclusion, and Modern Slavery.
JCU values
JCU's values are the qualities that define what we stand for. They capture the standards that we live by and guide the way we behave and work together.
- AUTHENTICITY: Working in, with and for the communities in which we are based, we are responsive to their needs and champions for transformative education and research. In doing so we act ethically, transparently and with generosity of spirit.
- EXCELLENCE: Our global reputation for cutting-edge research and education is built upon on our responsiveness to the unique characteristics of the places in which we work and our commitment to excel in everything we do.
- INTEGRITY: We hold ourselves to the highest standards of professional and scientific conduct. We are proactive in identifying and acting on barriers to inclusiveness and diversity in all aspects of university life.
- RESPECT: JCU fosters a respectful environment for robust debate and a diversity of ideas, engaging our staff, students and the broader community in a supportive, culturally respectful and connected community of higher learning.
JCU priorities
These priorities describe our key areas of strategic focus and the core capabilities we will harness to help deliver on the University’s objectives.
- TRANSFORMATIVE EDUCATION: JCU measures itself by the success of our students. Our curriculum emphasises experiential learning, student agency, and technology enhanced learning; assuring seamless integration and equivalency across delivery sites and modes. Effective pathway and student support programs extend access and widen participation in higher education, including regional, remote, Indigenous, first-in-family, and international students. All students gain lifelong learning skills and enduring connections with our University.
- IMPACTFUL RESEARCH Our global position as a world-class research university capitalises on existing strengths and expertise, and focuses our investment on emerging challenges and opportunities for our region, the Tropics and beyond. We provide research excellence, innovation and commercialisation opportunities that deliver impact to our communities and end-users. We provide real world solutions to the problems of today and tomorrow.
- EMPOWERING OUR PEOPLE: The accomplishments of our University are an aggregate of the achievements and success of our people. We are focused on ensuring that our staff and students are valued and enabled through an inclusive and respectful learning environment, and that our workforce reflects our strategic priorities.
- A CIVIC UNIVERSITY: Through our relationship and partnerships with our communities, we create opportunities and address local challenges. As a place-based knowledge partner, the University delivers education, research and policy advice to government. We influence policy, strategic planning and integrated responses for the social, cultural and economic benefit of our Place.
- SECURING OUR FUTURE: To create opportunities and enduring benefits for our region and beyond the University must be financially sustainable. We ensure that our actions today enhance the range of social, cultural, environmental and economic options available to future generations.
JCU organisation structure
Contribution to the JCU community
At JCU, we firmly believe that people are our most valuable asset, so we work to grow and diversify the skills, knowledge and capability of all our staff. We live by our values and deliver against our Strategic Intent in an environment that values respect, excellence and delivering a sustainable future for the people of the Tropics.
Position overview
The Chief Marketing Officer (CMO) delivers visionary leadership and management of operational performance of the Marketing, Future Students and Admissions Directorate, ensuring objectives and activities align with the strategic priorities of the Division and whole of University. The CMO is to ensure measurable outcomes are achieved to ensure ongoing sustainability and growth.
CMO reports to Deputy of Vice-Chancellor, Services and Resources.
The Chief Marketing Officer is accountable for:
- Leading and actively contributing to strategic and operational planning for the Directorate, ensuring financial sustainability, risk mitigation, compliance and innovative outcomes are achieved.
- Delivering whole-of-institution and sector leading, best practice, marketing and student recruitment, services, resources, activities, policies and strategies which directly impact student sales, JCU brand awareness and agreed success outcomes.
- Ensuring the ongoing viability and return on investment of all student recruitment and marketing activities (domestic and international) across all of JCU’s campuses, including Australia and Singapore, through the strategic analysis of data and evidence, implementing risk mitigation or corrective actions and strategies to ensure successful marketing and student recruitment outcomes are realised.
- Ensuring senior leaders and stakeholders are well-informed through the provision of high quality, strategic, policy and operational advice, so as to mitigate risk, drive innovation, achieve enrolment targets and inform decision making.
- Performing as a leader by fostering an environment of productive interaction, coordination and cooperation between the team, the Directorate and broader University staff, including leading and representing the work unit in relevant University committees.
Key requirements for success:
- Post graduate qualifications and experience commensurate with a senior leadership position within a large, complex organisation.
- Extensive leadership and management skills with demonstrated ability to develop objectives, whole of unit operating plans and provide guidance to motivate and develop high performing teams with evidence of positive outcomes for diverse clients.
- Extensive knowledge of current policy imperatives in higher education and their relevance to the implementation of University-wide student support initiatives.
- High level communication, interpersonal and problem-solving skills with proven ability to collaborate with a range of stakeholders and capacity to lead cross University committees.
- Demonstrated experience in implementing innovative and creative solutions to deliver efficiencies through improved processes, systems and ways of working.
- Advanced problem-solving skills and demonstrated ability to use discretion and make decisions on a broad range of complex and sensitive issues to achieve program outcomes.
Position Dimensions
- This position will be responsible for the management and leadership of staff.
- Budget accountability: $TBC
- This position may be required to travel within the region and overseas including overnight stays and perform after-hours work on occasion.
- It is a requirement of this position to hold a current Working with Children Suitability Card (Blue Card).
- It is a requirement of this position to hold a current ‘C’ class Queensland Drivers Licence.
- Participation in competency and compliance training, as well as adherence to the Enterprise Agreement and Code of Conduct is required.
To apply
To apply, click on the 'Apply now' button below. Submit your application, clearly quoting reference JCUcmo1124 and addressing your cover letter to Andrew Norton, Managing Partner at Future Leadership.
Your application should include:
- A covering letter clearly quoting JCUcmo1124 and including a statement detailing your experience relevant to the position in line with the key requirements for success outlined above, citing evidence to support your claims.
- A complete and current CV providing details of relevant achievements in recent appointments, in addition to your educational and professional qualifications.
Ad close date: 9th December 2024
For a conversation about the opportunity, please contact Andrew Norton or Sharyn Gowans on 1300 347 437 (Australia) or +61 3 9016 6000 (international).
JCU campuses
Over 13,000 students study at the Bebegu Yumba campus, Townsville, including over 1,500 international students. The JCU Townsville, Douglas campus has been named Bebegu Yumba, which means ‘Place of Learning’ in the Birri-Gubba language.
JCU Townsville, Bebegu Yumba campus is located in the Townsville Tropical Intelligence and Health Precinct (TropiQ) in the suburb of Douglas. Set in a 386-hectare natural bush and parkland setting, 13 kilometres from the Townsville CBD, the campus houses teaching and research facilities, the main JCU library, cafes, bard, fitness and sporting facilities and a wealth of student clubs and societies. Around 1,400 students live on campus in colleges and halls of residence, giving the campus a true community atmosphere.
Around 3,000 students study at JCU Cairns, including around 355 international students. They are immersed in a dynamic learning environment with a world of experiences available for study, work, and play.
JCU Cairns, Smithfield campus has been named Nguma-bada (pronounced nom-ah-bud-ah), which means belonging to tomorrow: ‘Place for tomorrow's learning, knowledge and wisdom’ from the Yirrgay (Yirrganydji) coastal dialect of Djabugay.
Located in the heart of city, JCU Cairns, CBD campus has been named Bada-jali (pronounced bud-ah-jal-lee) and means flowering of the Cocky Apple tree: ‘Place and time for new beginnings and growth’, also from the Yirrgay (Yirrganydji) coastal dialect of Djabugay. The campus offers a range of flexible study, teaching, and meeting areas.
James Cook University, Singapore Campus (JCU Singapore) was established in 2003 as JCU's first international campus, bringing programs direct from Australia and resident senior academic staff from JCU to ensure academic quality.
Students studying at JCU Singapore are assured of the same enriching university education as our students in Queensland Australia. It has achieved the highest level of accreditation from the Singapore Government, the EduTrust Star.
With a modern campus in the heart of Brisbane’s CBD, JCU Brisbane offers courses in accounting, business, education, hospitality and tourism, social work, and information technology.
Students in Brisbane can access dedicated student support including opportunities for enhanced job-support services, academic learning advisors, counselling, and employment assistance, as well as English language and academic pathways. The JCU Brisbane campus features interactive learning spaces, comfortable student lounges and a resource centre where students can mingle with university staff and fellow students from over 88 countries.